About

Created by a dog owner… For dog owners

A family run company founded in 1985 by a Farmer and his Dog, Pero has since grown into becoming a leading UK manufacturer in the natural pet food industry. Based at the beautiful foothills of the Snowdonia National Park, we have years of experience in manufacturing all natural recipes of the finest quality, and feel strongly against animal testing and cruelty. All of our products are certified cruelty free by PETA (People for the Ethical Treatment of Animals), and one of the very few companies to be recommended by Uncaged.

A Problem Solved

Dewi Parry (Pero’s Managing Director) originally developed Pero as a result of his own dogs being reluctant to eat any available mainstream brands in the 1980’s. Having had enough of this problem, Dewi took matters into his own hands and started to blend his own natural dog food, which became a massive hit with his dogs.

The Word Spread

Word had gotten around quickly within the community, and a local distributors were soon in touch looking for a nutritious and cost-effective product to put on their shelves.

Pero was born

Dewi soon recognized the demand for an all natural completely balanced dog food, thus Pero Foods was born.

Today, Pero stands as one of the longest-established pet food manufacturers in the UK, with eight different core recipes sold all over the UK and Internationally. In addition to this, Truline (Pero’s sister brand and part of the Pero family of products) offers a Super Premium recipe, that dogs from all over the world have found to be hard to resist. Truline by Pero has won the prestigious 2017 BRAND OF THE YEAR AWARD (UK) in the dry dog food category. Also, it was rated as the #1 Best UK Dry Dog Food Brand for 2016 by The Dog Digest. It has also received 5 out of five stars from the independent online dog food reviewing website, www.allaboutdogfood.co.uk.