About

Created by a dog owner… For dog owners

A family run company founded in 1985 by a Farmer and his Dog, Pero has since grown into becoming a leading UK manufacturer in the natural pet food industry.

Based at the beautiful foothills of the Snowdonia National Park, we have years of experience in manufacturing all natural recipes of the finest quality.

Pero stands strongly against animal testing and cruelty, we feel this is key in creating the best dry dog food on the market. All Pero/Truline products are certified cruelty free by PETA, and one of the very few companies to be recommended by Uncaged.

Creating the Best Dry Dog Food

Pero’s Managing Director Dewi Parry originally developed Pero as a result of his own dogs being reluctant to eat any available mainstream brands in the 1980’s.

Having had enough of this problem, Dewi took matters into his own hands and started to blend his own natural dog food.

This became a massive hit with his dogs.

The Word Spread

The community soon heard of Dewi’s creations.

Local distributors were soon in touch looking for a nutritious and cost-effective product to put on their shelves.

Pero was born

Dewi soon recognized the demand for an all-natural completely balanced dog food, thus Pero Foods was born.

Today, Pero stands as one of the longest-established pet food manufacturers in the UK, with eight different core recipes sold all over the UK and Internationally.

In addition to this, Truline (Pero’s sister brand and part of the Pero family of products) offers a Super Premium recipe.

Truline by Pero won the prestigious BRAND OF THE YEAR AWARD (UK) in the Best Dry Dog Food category for 2017. It was also rated as the #1 UK Best Dry Dog Food Brand for 2016 by The Dog Digest, and received 5 out of 5 stars from the independent online dog food reviewing website www.allaboutdogfood.co.uk.